Sublime, an award-winning cannabis manufacturing company located in Oakland, Calif., is launching its latest edible product: Freaze, a cannabis-infused freezer pop.
Just in time for the heat of the summer and the Fourth of July holiday, they contain roughly 10mg of THC per pop and come in two throwback flavors – Fruit Punch and Blue Raspberry. Freaze ice pops were inspired by other classic “take-home-and-freeze” confections and will be the first of their kind on the legal California cannabis market. The pops will be available to purchase at first in a 2-pack, with one of each flavor, and in a 10-pack coming later this month. They are best enjoyed straight out of the freezer.
“Our vision is to have the most compelling portfolio of cannabis products in the industry,” Sublime CEO Alex Fang said. “We think that these one-of-a-kind ice pops will give our users an enjoyable experience while ensuring they are medicating with accurate and lab-tested products.”
Cannabis edibles and beverages are expected to become the most sought-after products on the legal markets in the U.S. and Canada, as people are trying other ways to consume cannabinoids rather than smoking them. Cannabis beverages, which include emulsified THC products like Freaze pops, are forecast to exceed other retail cannabis products by ballooning to a $600 million market within the U.S. by 2022, according to analysts at Canaccord Genuity.