1933 Industries has commenced sales to specialty retailer Zumiez, featuring Canna Hemp X™, the Company’s action sports topical recovery cream.
With origins in Seattle, Zumiez has grown from a single outlet to hundreds of stores across the United States and Canada. Focusing on the skate and snow industries, Zumiez is a leading specialty retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear, and other unique lifestyles.
As an innovator of hemp-based, CBD-infused wellness products and first to develop a CBD sports recovery cream, Canna Hemp X™ was launched in 2018 in collaboration with Torey Pudwill, one of the world’s top professional skateboarders and founder of Grizzly Griptape.
“Our focus on supporting the skate, snow, and other action and adventure sports industries is the background of the Canna Hemp X™ brand and Zumiez’s unequal approach to marketing, branding and merchandising, integrating their brands with their customers’ activities and interest makes it an ideal retailer for our products”, remarked Mr. Paul Kobriger, Brand Manager for Canna Hemp X™. “We are pleased to be the first to offer CBD products at Zumiez stores as we continue to support athletes, both professional and amateur, and those seeking active lifestyles with their recovery”.
With 658 stores in North America, Zumiez has a well-defined brand position with a target demographic that is synergistic with the Canna Hemp X™ line. “Zumiez offers unique, emerging and trending brands that reflect a passion for an active lifestyle”, added Mr. Kobriger.