Weed Cellars™ launched its lager, only two months after rolling out the brand’s lauded wine portfolio. The full wine range, comprising of Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Chenin Blanc/Viognier, and Pinot Noir, is already available in 20 states across America. The company claims its one of the fastest moving wine roll-outs in the history of the industry, and the brand, which contains no cannabis, is poised to launch three more varietals in the coming months.
Weed Cellars™ recently debuted its clean, refreshing Lager (5% alc. vol.) at the National Beer Wholesalers Association (NBWA)Convention in Las Vegas, Nevada, attracting lines of attendees wondering what this label is all about. The Lager, which also contains no cannabis, is available in 12-ounce and 24-ounce cans, as well as on draft.
“This is a unique lifestyle brand that has cracked the code of bringing Weed culture to every state in America and across the world,” says Managing Partner Jim Moeller. “We released the brand two months ago, and we’re already scheduled to cover the entire country by the end of the year.”
Weed Cellars™ has not only created a new category within the alcohol industry, it’s found a way to tap into the evolution of the cannabis space without using cannabis. The wine and beer labels pay homage to the individual in all of us but contain only alcohol, and consumers are loving it.
“Without a doubt, this is a fun brand. Who doesn’t want to say ‘I brought Weed,’ when they enter a room?” quips Moeller. But as someone who has spent over 35 years in the alcohol business, he’s proud of the liquid inside the bottles. “These quality varietals will bring consumers back to the brand over and over again. It completely over-delivers on price, and people are already seeing that.”
Behind Weed Cellars works an impressive team of creative and sharp advisors, including business savants, hockey stars, and country music icons and R&B artists, who plan to promote the brand further through their own channels, like concerts and events.
The $15.99 price-point adds to its attractiveness and somewhat explains the rapid roll-out; the wines are consistently scoring 90, 91 and 92 in consumer and alcohol trade publications across the board – unusually high points for a wine at this price point. Additionally, its Stag’s Leap (Napa) icon brand, Smoke, is set to release before the end of this year.
Weed Cellars can be purchased at MGM in Vegas, Morton’s, Ruth’s Chris Steak House, Lettuce Entertain You, Eddie V’s, and Dick’s Last Resort.
Albertsons, WalMart, H-E-B, Sam’s Club and Spec’s are all currently selling the product in test stores.