|1933 Industries, is introducing its newest product, the Birdhouse CBD Balm by Canna Hemp X™ on November 4th, 2019. The CBD Balm was developed in collaboration with Birdhouse Skateboards™, targeting the action sports market and will be available for sale in dispensaries, wellness stores, skate shops and specialty retailers, including Zumiez in the United States.|
Focusing on the wellness market through the creation of innovative products that enhance and improve people’s lives, the Company’s CBD-infused line is nationally recognized for its quality and purity of ingredients. Building on its already successful Canna Hemp X™ brand, the new Birdhouse CBD Balm is a must-have for any athlete in need of fast results before, during, and after exercise. The quick-acting Birdhouse CBD Balm is specially formulated with a blend of essential oils, arnica, peppermint, menthol and other natural ingredients. With broad-spectrum CBD, all Canna Hemp™ products are nanoparticulated to ensure total transdermal absorption for maximum effects, while being 100% THC-free.
The sports world is fast embracing the use of cannabidiol or CBD, one of over 100 non-psychoactive and non-addictive compounds extracted from the cannabis plant, in a variety of new products aimed at enhancing performance and recovery. Pro and amateur athletes are now advocating CBD as an alternative to opioid use. “We are just starting to scratch the surface of the many applications associated with the cannabis plant and we are pleased to be part of a national conversation about its potential. The anecdotal benefits keep mounting and we believe that this market is underserved”, commented Mr. Chris Rebentisch, 1933 Industries CEO.
He added, “We constantly improve our formulations through research and we worked closely with the Birdhouse team over several months to develop a next-generation CBD topical product that would have wide appeal in the sports world. We are pleased to unveil the Birdhouse CBD Balm that both companies are proud to endorse”.
Internationally recognized skateboarding legend, Mr. Tony Hawk, Founder of Birdhouse Skateboards™ said, “The Birdhouse CBD Balm is our first collaboration with the team at Canna Hemp X™ and was created with skateboarders and athletes of all levels in mind. Sports like skateboarding require the highest quality recovery products to sustain longevity. We also hope to create awareness of the potential of CBD and in making natural products more accessible nationwide.”
The Company’s distribution channels will be augmented by a new partnership with Eastern Skate Supply, the biggest domestic skateboarding wholesale distributor in the U.S. for product distribution to skate shops in the country.