Higher Standards opened of its unique concept shop in Malibu, California. Located in the exclusive shopping center in the heart of the renowned beachfront community, Higher Standards Malibu introduces an elevated approach to the cannabis retail experience with the opening of its third flagship location at 3826 Cross Creek Road, Malibu, CA.
“The Higher Standards retail concept was born out of our desire to provide not only a premium smoking experience, but a lifestyle brand centered around the growing cannabis culture,” said Sasha Kadey, Chief Marketing Officer of Greenlane and Co-Founder of Higher Standards. “These core concepts have resonated significantly with consumers, and we are very excited about the opening of our first flagship store in California. We look forward to offering a one-of-a-kind retail experience to both local and visiting aficionados in Malibu as we continue to grow and expand the Higher Standards brand.”
Higher Standards Malibu will provide an innovative, hands-on shopping experience featuring a unique mix of local and LA based artists such as Gabriela Benatar and Summerland Ceramics as well as luxury smoking accessories and advanced technology vaporizers such as PAX, G Pen and LEVO alongside sought-after lifestyle brands such as Jonathan Adler and Malin + Goetz. It will also offer its own branded line lifestyle accessories, apparel and Made in USA glass.
“The opening of the Malibu store demonstrates the strength of the Higher Standards brand and the successful execution of our strategy to invest in strong retail markets while diversifying both domestically and internationally,” said Aaron LoCascio, Chairman and Chief Executive Officer of Greenlane. “Building on this upward trajectory, we will continue to invest in innovative retail markets to bring our unique retail experience to true cannabis connoisseurs around the world.”
Higher Standards continues to change the face of retail and branding in the industry and is focused on expanding its domestic footprint in prime urban retail corridors throughout the country. In addition to its flagship stores in New York City and Atlanta, Higher Standards has a shop-in-shop presence in The Pottery and Cannary West in Los Angeles, and the Bud & Bloom in Santa Ana, California, with plans for continued domestic and international expansion.